Freight Transport analysis & (geo)visualization
The project’s purpose is to offer market trends in domestic freight movement of USA to a startup so that it can decide what modes of transportation and types of freight to begin its operations with.
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Through data analysis and visualization tools like Flourish & Tableau insights have been provided on (i) which transport modes should they invest in? (ii) which freight category and commodities should they consider? (iii) which origin-destination pairs should they focus on for combinations of different transportation modes and freight categories.
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Individual assessments and user testings were conducted to test the usability and applicability of the visualizations in order to better understand how users feel about them and improve them.